- Get festive selection on Amazon.in with delivery options to match every celebration, from 10-minute delivery through Amazon Now to 2-hour slots via Amazon Fresh and same-or-next-day convenience through Everyday Needs
- Explore the specially curated Ready to eat Store that has up to 35% off
- Rufus brings conversational search, 90-day price history and automated price alerts to festive shopping
BENGALURU | 17th MARCH 2026 — As families across India prepare for Navratri, Gudi Padwa and Eid, Amazon.in is making festive shopping effortless with thoughtfully curated selections and flexible delivery options. Whether customers need last-minute Pooja essentials delivered in minutes through Amazon Now in parts of Delhi-NCR, Mumbai and Bengaluru, or prefer scheduled 2-hour slotted delivery via Amazon Fresh or want the convenience of same-or-next-day delivery through Everyday Needs, Amazon.in brings everything needed for festive celebrations to their doorstep. Customers can enjoy traditional fasting ingredients and premium dry fruits to classic mithai and refreshing beverages, customers can explore festive favorites from popular brands such as Tata Sampann, Farmley, GO DESi, Storia, Nutraj and more. For those seeking quick meal solutions during busy festive days, the specially curated Ready-to-Eat Store offers up to 35% off on a wide range of convenient options. All of this is supported by Amazon’s delivery network, with special offers for Prime members and added savings via Amazon Pay.
AI-powered shopping makes festive discovery simpler
With Rufus, Amazon’s AI-powered shopping assistant, customers can discover products through natural, conversational queries. Rufus provides personalized recommendations, price trends and short visual explainers, while understanding customer preferences and order history to offer tailored suggestions. Customers can simply ask questions like “Suggest Navratri fasting food items,” “Eidkeliyemithai options batao,” or “Healthy snacks for Gudi Padwa under INR 500,” and receive relevant recommendations instantly.
Rufus continues to get smarter, faster and more capable by tracking price history. It provides 30- to 90-day price history tracker allowing customers to see if the price is at its lowest and helping them make smarter shopping decisions with just a click on “Price history” option on the product detail page. Or just ask, “Has this dry fruit pack been on sale in the past 30 days?” or “What’s the price history?” and Rufus will respond with details including current price, recent highest price and recent lowest price, helping you understand if you’re getting the best deal. You can now ask Rufus to “Set a price alert for when these cashews are INR 399,” “Buy this sabudana when it’s 20% off,” or “Purchase this mithai box when it’s INR 800 or less.” Rufus will regularly check prices and alert you, or complete your purchase using your default payment method, when the item reaches your price target.
Here are some top festive picks to help you celebrate the season
Fasting favourites for Navratri and Ram Navami: Navratri kitchens come alive with wholesome Vrat-friendly ingredients that keep traditions intact while nourishing the body.Flours likeNatureVit Buckwheat (Kuttu) Flour, Jiwa Amaranth Flour, and TWF Virgin Amaranth Flour (Rajgira Atta) are perfect for fastingstaples like Rotis, pancakes and Vrat Pakoras. Vedaka Sabudana helps recreate classics like Sabudana Khichdi, while Vedaka Foxnuts (Makhana) make for a light snack or a comforting makhana kheer. For natural sweetness in Vrat desserts, Two Brothers Organic Farms Handmade Sugarcane Jaggery is a great choice.Â
Festive dry fruits and nourishing snacks: Dry fruits are a festive essential, whether offered as Prasad, used in sweets, or served to guests. Options like Nutraj Australian Almonds, True Elements Premium Almonds, and Tata Sampann Whole Cashews are ideal for festive platters. Ready-to-eat mixes such as Farmley Panchmeva Dry Fruits Mix, PrettyNutty Healthy Nutmix, and Farmley Roasted Pistachios also make convenient festive snacks.
Classic festive mithai for sharing and gifting: No celebration is complete without sweets. Classic favourites like Bikano Rajbhog and Gits Rasgulla bring traditional flavours, while Karachi Bakery Kaju Katli and GO DESi Kaju Katli are perfect for cashew lovers. For a modern twist, Sweet Karam Coffee Dates Laddu and GO DESi Jaggery Kaju Katli offer indulgent treats made with wholesome ingredients.
Refreshing beverages for festive gatherings:With Summers setting in, refreshing drinks will help keep the celebrations lively. Options like Storia Tender Coconut Water, Raw Pressery Valencia Orange Juice and Yu Foodlabs Natural Coconut Water offer refreshing options. For larger gatherings, Tang Mango Instant Drink and Sugar Berry Burst Summer Syrup can quickly become crowd-friendly coolers.And for moments of conversation with visiting guests,Tata Tea Premium ensures there’s always a warm cup ready to serve.
Pooja essentials for festive rituals: Festive celebrations are often accompanied by daily rituals and Pooja preparations. Customers can conveniently access fresh flowers and leaves delivered ultra-fast through Amazon Now in select parts of Delhi-NCR, Mumbai and Bengaluru, making it easier to arrange Pooja essentials even at the last minute.
Ready-to-eat meals for busy festive days: Festive days can often be busy with preparations, guests and celebrations. For those looking for quick and convenient meal options, Amazon Grocery offers a wide range of ready-to-eat meals and vegetarian dishes that make it easy to enjoy comforting flavours without long cooking hours. From convenient noodles to a variety of instant foods and packaged meals, shoppers can quickly put together satisfying meals during the festive rush. These options are ideal for busy households, late-night cravings, or quick bites between celebrations, ensuring that delicious food is always within easy reach.
