- Bank offers: Get a 10% instant discount with Axis Bank and ICICI Bank Credit Cards and Credit Card EMI transactions
- Amazon Pay: Amazon Pay ICICI Bank Credit Card customers can enjoy an additional 5% cashback on their purchases, over and above the existing rewards of 5% cashback for Prime members and 3% cashback for non-Prime members. Amazon Pay Later customers can earn 10% cashback and the flexibility to convert purchases into easy EMIs or pay the full amount the following month
- Prime-only offers: Prime members get extra INR 250* cashback on lakhs of products
- Top deals and brands: Up to 40% off on smartphones and accessories and up to 65% off on TVs and home appliances from Samsung, OnePlus, iQOO, Redmi, Sony, LG, TCL and Xiaomi. Up to 70% off on fashion and beauty from Titan, PUMA, Cetaphil, Louis Philippe and Libas, up to 70% off on everyday essentials, and flat 50% off on over one lakh Home, Kitchen, Toys and Outdoors products, along with deals on Echo and Fire TV devices
- Value on Amazon Bazaar: Value seekers get more for less with up to 80% off on products across fashion, beauty, home and kitchen and more
- Smarter shopping with AI: Rufus, Amazon’s conversational shopping assistant, compares products, checks price history, gives personalized recommendations and sets deal alerts. Search visually with Lens AI and read AI generated review highlights for more confident festive purchases
- Speed: Delivery of deals on everyday essentials across grocery, beauty, home, mobile accessories and more within minutes in over 120 cities on Amazon Now
BENGALURU | 21st OCTOBER 2026 | Amazon today announced the Amazon Great Indian Festival Reloaded, bringing customers new deals and offers, extra savings for Prime members and Amazon’s fastest festive deliveries yet. Starting at midnight, shoppers can unlock savings across smartphones, electronics, fashion, beauty, home, kitchen, everyday essentials and more, with the widest selection delivered at the fastest speeds. Added value comes through bank offers, an additional 5% cashback with the Amazon Pay ICICI Bank Credit Card, 10% cashback with Amazon Pay Later, No-Cost EMI and exchange offers, along with extra savings for Prime members.
Amazon Pay makes festive shopping more rewarding at every step. Shoppers get a 10% instant discount with Axis Bank and ICICI Bank Credit Cards and Credit Card EMI transactions and Amazon Pay ICICI Bank Credit Card customers can enjoy an additional 5% cashback on their purchases, over and above the existing rewards of 5% cashback for Prime members and 3% cashback for non-Prime members. With Amazon Pay Later, customers can earn 10% cashback during the festive sale and can choose to convert their purchase into easy EMIs or pay the full amount the following month. Prime members can also enjoy an extra INR 250 cashback on eligible purchases.
Customers can avail deals on thousands of products delivered ultra-fast within minutes on Amazon Now, which has expanded to more than 120 cities across India. Customers in cities such as Amritsar, Abohar, Jalandhar, Ambala, Mangalore, Manipal, Vizag, Kochi, Changanassery, Bhubaneswar and Karwar now get deliveries in minutes through Amazon Now. Customers can get up to 50% off on groceries and everyday essentials on Amazon Now and assured cashback on all orders, delivered ultra-fast within minutes.
AI-powered discovery for a personalized shopping experience
Amazon India is making shopping simpler and more intuitive with AI-powered tools designed for faster discovery and smarter decision-making. With Rufus, customers can get personalized recommendations through natural prompts like “Diwali gifting ke liye INR 5,000 ke andar best options dikhao” or “Show me Diwali decoration ideas and products under INR 1,000”, while Lens AI lets customers instantly find products by simply snapping a photo online or offline. Rufus also offers smart price tracking with a 30 to 90-day Price History tracker and sends alerts to customers to complete their purchase when the desired item reaches the target price. Furthermore, features like AI Review Highlights, Quick Learn and Buying Guides simplify evaluation and visualization, while a more personalized homepage ensures tailored product discovery based on individual preferences.
Amazon Great Indian Festival Reloaded deals go live at midnight across categories, giving customers the opportunity to unlock more savings during the Amazon Great Indian Festival.
Great deals on smartphones, accessories and more
Smartphones from Samsung, OnePlus, iQOO, REDMI and more, with up to 40% off on smartphones and accessories, along with a 10% instant discount on SBI credit and debit cards and credit card EMI, exchange offers of up to ₹44,000 and up to 9 months of No-Cost EMI.
- Samsung Galaxy S25 Ultra 5G AI Smartphone: Powered by the Snapdragon 8 Elite processor, this smartphone combines flagship performance with an advanced 200MP camera system featuring Wide, Telephoto and Ultra Wide capabilities. It comes with Galaxy AI features, a 6.9-inch Dynamic AMOLED 2X display with a 120Hz refresh rate, a 5000mAh battery and Samsung Knox security. Starting at INR 96,999, with additional offers via eligible bank discounts, coupons and other offers.
- OnePlus Nord 6: Powered by a Snapdragon 8-series processor, this smartphone is designed for high-performance gaming and everyday multitasking. It features a 165Hz AMOLED display, a 9000mAh battery with 80W charging and a 50MP Sony main camera with OIS, alongside a 32MP front camera. MRP: INR 52,999 | Offer price: INR 42,999, including CC EMI bank discount (19% off).
Up to 65% off on Smart TVs and Projectors, with additional cashback of up to INR 15,000
Smart TVs starting at ₹9,999 for 32-inch models, going up to premium 85-inch home cinemas, with Mini LED, QLED, 4K TVs and smart projectors. Get up to 65% off on Samsung, Sony, LG, TCL, Xiaomi and more, along with additional cashback of up to ₹15,000, bank offers, up to 18-month No-Cost EMI and coupons.
- Samsung 55-inch Mini LED 4K AI Smart TV: Featuring Mini LED technology and 4K resolution, this smart TV combines detailed picture quality with AI-powered features for an immersive home entertainment experience. MRP: INR 59,990 | Offer price: INR 42,990 (28% off).
- Sony BRAVIA 2M2 55-inch 4K LED Google TV: Featuring 4K resolution and Google TV, this Sony BRAVIA television delivers detailed visuals and an engaging viewing experience, with access to popular streaming platforms and smart entertainment features. MRP: INR 99,900 | Offer price: INR 59,990 (40% off).
Flat 50% off on Home, Kitchen, Toys and Outdoors products
This Diwali, get flat 50% off on over 1 lakh products and the lowest prices of the year on over 2 lakh products across Home, Kitchen, Toys and Outdoors.
- BEYOND BY MUKUNDA FOODS Dorado 4-Burner Smart Glass Hobtop Gas Stove: Featuring a toughened glass surface, four burners and auto-ignition, this gas hobtop combines functionality with a sleek design for everyday cooking. MRP: INR 26,990 | Offer price: INR 16,399 (39% off).
- SEZNIK 4-in-1 Cordless Vacuum Cleaner and Blower: Designed for home and car cleaning, this cordless vacuum features a 6000mAh battery, Type-C charging and multiple suction settings to tackle dust and debris. MRP: INR 5,999 | Offer price: INR 3,198 (47% off).
Great deals on Fashion and Beauty from top brands, latest trends and more
- Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 SPF 50+ PA++++ Sunscreen: A moisturising Korean sunscreen offering high sun protection with rice extract and Vitamin B5. MRP: INR 1,500 | Offer price: INR 1,050 (30% off), plus a free Beauty of Joseon Relief Sun Rice + Probiotics 10ml sunscreen worth INR 350 with the purchase of one eligible select item, and an additional 10% cashback.
- Puma Men’s Dazzler Sneaker: Featuring a sleek low-top silhouette with subtle Puma branding, these sneakers offer a versatile addition to everyday looks. MRP: INR 3,999 | Offer price: INR 1,289 (68% off), with an additional 5% off through a Prime-exclusive coupon.
Get up to 70% off on Everyday Essentials
This Diwali, get up to 70% off on everyday needs across over 11 lakh products, with great deals and some of the lowest prices of the season. Customers can also avail an additional 10% bank discount on orders above INR 2,490, up to INR 1,250.
- Borges Extra Virgin Olive Oil: A versatile cooking essential, this extra virgin olive oil is ideal for everyday cooking and salad dressings. MRP: INR 2,300 | Offer price: INR 1,058 (54% off), with an additional 3% off through a Prime-exclusive coupon.
- Nutraj Cashews, 1 kg: A versatile addition to everyday snacking and festive recipes, these cashews can be enjoyed on their own or added to sweets and savoury dishes. MRP: INR 1,499 | Offer price: INR 1,169 (22% off), with an additional 3% off through a Prime-exclusive coupon.
Amazon Bazaar
- JEEVAT Jaipuri Traditional Single Bedsheet: Add a traditional Jaipuri print to your bedroom with this single bedsheet. MRP: INR 1,499 | Offer price: INR 199 (87% off).
- Ronzille Pocket Mini Bullet Matte Finish Lipstick Set: A set of mini lipsticks in versatile shades with a matte finish. MRP: INR 299 | Offer price: INR 99 (67% off).
Amazon Devices and Services
- Echo Dot (5th Generation): Enjoy rich sound in a compact design with Alexa. MRP: INR 5,499 | Offer price: INR 4,499 (18% off), with a flat INR 1,000 discount.
- Fire TV Stick 4K Plus: Upgrade your entertainment setup with 4K streaming and convenient voice controls. MRP: INR 6,999 | Offer price: INR 5,499 (21% off).
Amazon Business
Amazon Business is bringing festive cheer to businesses across India with discounts of up to 75% across categories, additional discounts of up to 14% on bulk purchases and up to ₹9,999 cashback on prepaid orders in select categories.
- JBL Vibe Beam 2 Active Noise-Cancelling Earbuds (Black): Featuring active noise cancellation in a compact wireless design, these earbuds are suited to everyday listening on the go. Get them at INR 2,372.03 per unit (excluding GST).
- Bose QuietComfort Wireless Noise-Cancelling Headphones (Black): Featuring noise cancellation and a comfortable over-ear design, these headphones are ideal for focused listening at work or on the move. Get them at INR 12,907.12 per unit (excluding GST) on purchases of 2 units or more.
Become a Prime member now!
Amazon Prime is designed to make your life better every day, bringing together unlimited free and fast delivery, Prime-only offers, rewards and cashback, access to shopping events like Prime Day and blockbuster entertainment, all in a single membership. Prime members can also enjoy an additional 5% cashback on purchases made using the Amazon Pay ICICI Bank Credit Card, over and above the existing 5% cashback for Prime members, along with an extra INR 250 cashback on eligible purchases during the festive sale.
*To view all deals and offers, visit Amazon Great Indian Festival storefront.
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