Gujarat Shops Big This Festive Season, Embracing Premium Upgrades and Value Shopping during Amazon Great Indian Festival

• Popular products include laptops, tablets, speakers, refrigerators, washing machines, air conditioners, beauty and personal care essentials, sports nutrition, festive fashion and accessories.
• Festive shopping spans premium upgrades and value-led purchases, with demand for fashion, beauty and everyday essentials across Gujarat.
• Amazon Now brings festive essentials to customers in minutes, including pooja essentials, festive gifting and more across Ahmedabad.
• Customers shopping across the state – from Ahmedabad, Rajkot & Vadodara to Surat to Bhuj, Navsari, Bharuch and more.
• Prime members get extra savings: Additional 5% off on the largest-ever selection. INR 250 cashback on lakhs of products. 

AHMEDABAD, GUJARAT | 26th OCTOBER 2026 | The Amazon Great Indian Festival 2026 has seen strong participation from customers and sellers across Gujarat, with increased demand across smartphones, electronics, fashion and beauty, home and kitchen, everyday needs, groceries and large appliances. Customers are embracing both premium upgrades and value-led shopping this festive season. Consumer electronics in Gujarat saw a growth of 6X over a regular business day with spike in demand for laptops, tablets, gaming consoles, headphones and more. Running shoes recorded strong demand, with 8X growth in Surat, 6X in Rajkot and 5X in Vadodara over a regular day. Value shopping on Amazon Bazaar grew 3X in Rajkot, Surat and Vadodara over a regular day.

Customers can continue to shop for great deals this Amazon Great Indian Festival which continues through the festive season.

Trends across top cities of Gujarat

Consumer Electronics: Laptops, tablets and speakers drive festive demand. In Gujarat, consumer electronics and personal computing recorded nearly 6X growth over a regular business day, with demand across laptops, monitors, tablets, gaming consoles, headphones, earphones, smart rings, musical instruments and soundbars. Large appliances like refrigerator, washing machine and AC grew by 9X in Ahmedabad, 15X in Rajkot, 13X in Surat and 8X in Vadodara over a regular business day. While, the premium smartphone segment witnessed 27X growth in Ahmedabad and 33X growth in Surat compared with a regular business day. 

Festive fashion and active lifestyles drive demand. In Gujarat, shoppers are embracing festive fashion and beauty this Diwali, with running shoes reaching 8X demand over a regular day in Surat, 6X in Rajkot and 5X in Vadodara. Women’s salwar suits saw 4X demand in Ahmedabad, while analog watches reached 4X in the city. Beauty is also a festive favourite: in Ahmedabad

we have seen increased demand for Face Care, Scalp Treatments and Body care.

Healthier choices fuel growth. Festive shopping reflects growing demand for feminine hygiene and period care, home-hygiene products, and bulk-pack household essentials as shoppers stock up for the season. Grocery oils saw 3X demand in Ahmedabad, while oatmeal and muesli recorded 2X demand, respectively, in Surat. Laundry liquids reached 6X in Rajkot. Baby products also saw strong demand, reaching 2X in Rajkot and 2X in Surat over a regular day.

Home, Kitchen and Outdoors: Festive lighting, fitness and home improvement drive demand. The Home, Kitchen and Outdoors category witnessed around 3X growth across Ahmedabad, Vadodara, Surat and Rajkot compared with a regular business day, driven by demand for fitness products, home improvement essentials and festive décor. Key growth categories included fitness trackers and workout equipment, decorative lighting, high-pressure washers, galaxy projectors and home organisation products. 

Amazon Bazaar: Value shopping gains momentum across Gujarat. Amazon Bazaar continues to gain momentum across Gujarat, recording 3X in Rajkot, Surat, Vadodara, and Ahmedabad over a regular day. Fashion accessories and kids’ clothing saw strong demand in Ahmedabad, while men’s fashion and electronic accessories gained momentum in Rajkot. 

Amazon Business: Festive procurement boosts technology and workplace purchases across Gujarat. Business purchases grew nearly 17X in Rajkot, nearly 10X in Ahmedabad and nearly 7X in Vadodara over a regular business day. IT devices, electronics, appliances and workplace essentials emerged as key purchase categories across these cities. 

Amazon Now. Beauty and home essentials lead demand: In Ahmedabad, Face Makeup saw 5X uplift, followed by Eye Makeup at 4X while the INSIGHT Cosmetics Pro Concealer Palette was a trending local pick. 

Supporting Gujarat’s sellers. Gujarat’s seller ecosystem continues to thrive, with over 2.8 lakh sellers across the state and strong participation across home, apparel, kitchen, home improvement and wireless categories.

Shoppers across India are also using AI to shop with greater confidence this festive season. Rufus, Amazon’s conversational shopping assistant, helps customers compare products, check price history, receive personalised recommendations and set deal alerts. Customers can also use Amazon Lens to search visually and access AI-generated review highlights to make more informed purchase decisions.

*To view all deals and offers, visit Amazon Great Indian Festival storefront. Disclaimer: The product details, description and pricing are as provided by the sellers. Amazon is not involved in pricing or describing the products and is not responsible for accuracy of product information provided by the sellers. The deals and discounts are provided by sellers and/or brands to the total exclusion of Amazon. Product descriptions, features and deals are provided by sellers and reproduced as-is. Read our terms and conditions here

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