Additional features like Doorstep Exchange, in-app feature called ‘Meesho Balance’, and Address Solutions to streamline shipping process
With ~1,000 national, D2C, and regional brands, Meesho Mall is making branded products accessible to millions of Indians
Bengaluru 17 September 2024: Meesho, India’s only true e-commerce marketplace, today announced its highly anticipated Meesho Mega Blockbuster Sale. Set to commence on 27th September 2024, the festive sale is designed to provide customers across India with a plethora of affordable options this festive season. With over 20 lakh sellers and 12 crore product listings across 30 categories, Meesho aims to make festive shopping more accessible, affordable, and convenient for shoppers across the country.
With Meesho Mall, the company is democratising access to branded products for millions of Indians this festive season with its diverse and ever-expanding portfolio of ~1,000 national, D2C, and regional brands. In the last two months alone, Meesho has welcomed prominent brands like Liberty, BATA, Red Tape, W, Aurelia, Go Colors, and Twinbirds, enhancing the vast selection already available on the platform. Notably, ~75% of orders from Meesho Mall have originated from tier 2+ markets, underscoring the platform’s expanding reach and impact across diverse regions. With its commitment to making brands accessible to a broader audience, Meesho Mall is poised to deliver an exceptional shopping experience this festive season, empowering millions of customers with choice.
Meesho Gold is the go-to destination for customers’ festive and occasion wear needs, offering high-quality products. Since its launch in September 2023, Meesho Gold has enhanced the shopping experience by improving accessibility, affordability, and the range of high-quality products available to customers. This program offers ~20,000 products across categories such as ethnic wear, jewellery, home and kitchen products, kids’ clothing, western wear, and accessories. With the Gold tag as a mark of trusted quality, Meesho Gold is set to offer customers an enriched shopping experience this festive season.
Megha Agarwal, General Manager, Business at Meesho said, “Beginning on September 27th, the Meesho Mega Blockbuster Sale aims to fulfil the festive shopping aspirations of millions of Indians. We are excited to introduce user-friendly features like Meesho Balance and Doorstep Exchange. These enhancements are designed to simplify and streamline the shopping journey, making online shopping a smooth experience for everyone. We look forward to the positive changes these features bring for our customers and remain committed to ongoing innovation, ensuring a seamless shopping experience this festive season and beyond.”
Further, Meesho has unveiled several initiatives aimed at improving customer experience. The company has announced an initiative to process customer refunds instantly after the item is picked up. On an average, the majority of users now receive their refunds in just 5 minutes. This process is supported by various payment options such as Meesho Balance, UPI, and IMPS bank transfers, ensuring that customers receive their refunds promptly.
In its continued efforts to enhance customer experience, Meesho has also introduced additional features like ‘Doorstep Exchange’, an in-app feature called “Meesho Balance” and streamlined shipping procedure by incorporating ‘Address Solutions’, which integrates the ‘Use My Location’ feature, powered by reverse geocoding, to accurately pinpoint locations even with incomplete addresses. Doorstep Exchange enables delivery executives to complete an exchange in a single visit, so customers receive their replacement product immediately while returning the old one. Meesho Balance is an in-app wallet offering instant refunds without requiring bank details, which can be used for future shopping needs.
